Jay Hooper & Carol Kennedy
About Jay Hooper & Carol Kennedy
We design and produce Dizzy & Creative sewing and embroidery kits. Our intention is to spark, inspire and revive the diversity of traditional stitches and needlework to new generations whilst remaining attractive to the experienced needle worker who may like to refresh or rediscover forgotten stitching methods, for their own projects and pleasure.
The development of Dizzy & Creative sewing and embroidery kits are grounded in teaching workshops. Because we teach sewing and embroidery skills, we observe how people of all ages and stages work and learn, and our stitch guides reflect this. We also listen – carefully – to what people say about colour, what kind of projects they’d like to try, what attracts them and what makes them anxious about attempting something new. In order to achieve our aim, we bring together traditional stitchery with contemporary designs and threads. We use quirky ideas like 3-D stitching to raise curiosity and a sense of adventure. By limiting some designs to 2 stitches, we can introduce new stitches to the inexperienced stitcher who can achieve inspiring results and develop their skills quickly and with confidence. Those with limited experience can expand their stitch repertoire by working through a series of our innovative designs.
PO Box 226